About Us

Do good, share good

“Keep your face always toward the sunshine, and shadows will fall behind you.”
— Walt Whitman

RayDay was created after the sudden death of our husband and father on March 4, 2017. Ray Hefti was a lover of people and cared about being kind to anyone and everyone around him. He respected education and encouraged his children to be curious about the world around them. He inspires us to continue to do that in our daily lives.


RayDay is about doing good and sharing good. We know we’re not alone in loss. So many of us have been touched by hardship, but the love in our hearts carries on. We can honor that love – be kind to ourselves – by sharing kindness with others.

Each August 18th, Ray’s birthday, we’re reminded to be kinder, more thoughtful, more generous to those in our corner of the world. We invite you to do the same. That’s what RayDay is. It simply means doing a mindful something for someone in need. No matter who. No matter why.

Take a moment. Take a day. Take each chance you find to brighten your corner and the world will be brighter for it. 

This year, RayDay is supporting education by outfitting kids in need with new pairs of athletic shoes. Snatch up some sneakers and join the fun.